For injectors and clinic owners

The TKM Strategy Session

Most owners we speak to ask the same question: what should I invest in next? More ads, a new website, content, SEO? The honest answer is that it depends on what is already happening in your business. The TKM Strategy Session is one focused hour with Vanessa Kay to find out, using your own numbers.

1:1 with VanessaAbout an hour, on video$250Credited if you join within 30 days

Book on WhatsAppYou’ll get a short form first, so Vanessa can look at your numbers before the call.

What we go through together

The session is hands-on. Vanessa shares her screen, you share yours, and we go through your business in this order.

  1. Your numbers

    Revenue and number of clients for the last few months, what an average client spends, and which services carry the business. The first question is whether you have a floor: revenue you can count on every month.

  2. Your ads, offer by offer

    If you run ads, we open the account together and go through each offer: what it cost, how many leads it brought, and how many of those leads actually booked. That shows which offers make money and which only look busy.

  3. Your offers

    Is your intro offer built to bring people back, or is it a one-time visit? We look at session length, packages and price points, and at what turns a first visit into a second and a third.

  4. Your client journey

    From the first message to the rebooking: how fast new enquiries hear back, where people drop off, and what you say in the chair when you recommend a package or a next treatment.

  5. Your client list

    Most clinics have far more past clients and contacts than they see in a month. We look at how much of next month could come from people who already know you.

What you leave with

Your numbers in one sheetA simple sheet we build together on the call, with the figures to watch each month: cost per lead, booking rate, upsell rate and revenue per client.
A sharper intro offerHow to shape your first-visit offer so it leads to packages and return visits instead of one-off bookings.
What to fix firstA short list of priorities, in order, so your next dollar goes where it will do the most.
Better questions for your agencyIf someone already runs your ads, you’ll know what to ask them and which numbers to hold them to.

Who it’s for

Nurse injectors and aesthetic clinic owners who already have clients coming in and want to know what is holding growth back before they spend more on marketing. You don’t need to be running ads. If you aren’t, we spend more of the hour on your offers, your client journey and your client list.

The TKM Strategy Session

$250 for the hour

If you decide to work with The Kay Media within 30 days of your session, the $250 comes straight off your first month. It’s a lot cheaper than finding out with a month of ad spend.

Book on WhatsApp

Common questions

How long is the session?
About an hour, one to one with Vanessa, on a video call with screen sharing.

What should I have ready?
Your revenue and number of clients for the last three months, and access to your ad account and booking system if you use them. The form you fill out before the call covers the rest.

Is this the same as working with The Kay Media?
No. The session is a one-off hour, and you can take the plan and run it yourself. If you want the team to build and run the plan with you afterwards, joining within 30 days means the $250 comes off your first month.

Can I book if I’m outside Toronto?
Yes. The session happens online, and we work with clinics across Canada and the US.